Sorting Out the Big Data Myths

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"Big Data -- it's really a trend that has happened as a result of digitizing so much more of the information that we all have already and that we all produce. Machine data, sensor data, all the social media activities and mobile devices are all contributing to the proliferation of data. It's added a lot more data to our universe, but the real opportunity is to look for small elements of small datasets and look for combinations and patterns within the data."